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Director of Sales: Job Description

The Director of Sales is responsible for selling and closing seminars for business and children’s etiquette programs. He or she manages any requests for Business and Children’s Train the Trainer programs (annual or semi-annual programs conducted in Vermont) for individual attendees, as well as for companies interested in running a program for their own trainers at their location. He or she is also responsible for maintaining The Emily Post Institute's ongoing relationship clients and with the graduates of the Train the Trainer programs.

The Director of Sales participates in all trade shows/sales conferences attended by EPI. Travel is minimal, though may be required for trade shows, conferences, or other sales efforts.

A strong candidate has several years’ sales experience including cold calling and closing, and proficiency in Microsoft Office programs and contact management systems.


For seminars, speeches, and event sales:

  • Coordinates with designated lead generation firm on marketing campaigns and sales calls
  • Responds to all inquiries promptly
  • Negotiates contracts
  • Coordinates booking with specific Post presenter
  • Develops summary of requested presentation for letter of agreement
  • Develops sales content for brochures and webpages advertising programs
  • Provides information to client regarding Emily Post book sales for participants
  • Strategizes/coordinates with others in the office for add-on events in the presentation area
  • Conducts post-presentation call to provide evaluation results and assess follow-up opportunities and additional programs
  • Maintains relationship with clients to encourage repeat business

 

For Train the Trainer program sales:

  • Responds to all inquires promptly
  • Negotiates registrations of individuals or corporate representatives
  • Develops sales content for brochures and webpages advertising programs
  • Coordinates dates and locations with presenters for upcoming trainings
  • Coordinates with the presenter(s) the creation, updating, and production of all materials used at the training
  • Coordinates the on-site logistics – rooms, meals, etc.
  • Attends programs to provide support/coordination

 

Liaison to Train the Trainer graduates:

  • Coordinates the distribution of a semi-annual newsletter to the business group and a yearly update to the children’s graduates
  • Facilitates annual renewal of graduate licenses
  • Keeps secure website updated and “of value” to our graduates
  • Refers seminar business to graduates as appropriate

 

Trade Shows:

  • Recommends trade shows and other major events for EPI to attend
  • Networks and searches for opportunities for the Posts to be presenters at major trade shows
  • Coordinates and plans any trade show participation, such as SHRM, Training, AIM
  • Helps create trade show marketing materials
  • Assesses the effectiveness of each event

 

Business Management:

  • Participates in management meetings related to seminars and training programs
  • Tracks sales and provides regular progress reports on the overall sales activity as well as an ongoing assessment of the sales process

 

Interested candidates: please reply by email with cover letter and resume attached to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by mail to The Emiy Post Institute, Inc., 444 South Union Street, Burlington, VT 05401.

Deadline for submission is Friday, May 30th.  Compensation commensurate with experience.

 
 
 
 
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