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Contact:    
Paul Gadd
Franklin Covey
801/817-6442
paul.gadd@franklincovey.com
Elizabeth Upham Howell
Emily Post Institute
802/860-1814
elizabeth@emilypost.com
Peter Hopkins
Crane Media Relations
413/684-4721
peteh@gargancommunication.com

New FranklinCovey Workshop to Help Individuals Adopt Business Etiquette In Order to "Gain the Competitive Advantage"
Exclusive Business Etiquette Workshop to be Held in Dallas - Peter Post to Present

Salt Lake City - September 26, 2002 - You take an important client to lunch at a restaurant that you know does not allow cell phones. After ordering lunch, the client takes out his cell phone and starts dialing. What would you do?

FranklinCovey, a global leader in effectiveness training, productivity tools and assessment services for organizations and individuals, in partnership with Crane & Company, the leader in 100 percent cotton social correspondence papers, and the Emily Post Institute, a leader in social and business etiquette, has announced "Gaining the Competitive Advantage Through Business Etiquette," an exclusive workshop designed to educate individuals and organizations about how to navigate everyday business situations in order to increase confidence, build trust, earn respect and decrease incivility in the workplace.

Communication topics will dominate the workshop - from emails, cell phones and formal business correspondence to meetings, high-tech presentations and daily interaction with co-workers and clients. The exclusive workshop, which will be presented by Peter Post, director for the Emily Post Institute and great-grandson of Emily Post, will take place on Tuesday, October 15 at the FranklinCovey Effectiveness Center in Las Colinas, located at 861 West John Carpenter Freeway.

Workshop attendees can register for one of three scheduled times: 8:30 to 11:00 a.m.; 12:30 to 3:00 p.m.; or 5:00 to 7:30 p.m. Registration for the course is $89, which includes all workshop materials and a complimentary copy of Post's book, "The Etiquette Advantage in Business: Personal Skills for Professional Success" (HarperCollins).

"Customer satisfaction, a motivated workforce, a trustworthy reputation - these goals are attainable through the use of business etiquette," says Post. "The 'Gaining the Competitive Advantage' workshop will teach people how to use the critical skills of business etiquette to improve and maintain personal and professional relationships over the long-term." Participants will learn how to use the three principles of etiquette to enhance their interactions with others; as well as a four-step process for resolving typical business problems. Post has conducted business etiquette seminars for companies across the country and this marks the first time the seminar has been offered to the public.

Coinciding with the "Gaining the Competitive Advantage Through Business Etiquette" workshop is the ability for consumers to purchase high-quality Crane's paper products from any of FranklinCovey's retail stores in the Dallas area. From resume paper and envelopes to informal thank-you notes, the Crane watermark and Crane's 100 percent cotton paper products are widely recognized as the premier way for individuals to conduct business correspondence.

Brandon Butterfield, director of consumer marketing for FranklinCovey says, "Through a variety of tools and training, FranklinCovey has always stressed the importance of productivity and effectiveness. By joining with Crane's and the Emily Post Institute, we feel this workshop adds key elements to a person's overall effectiveness that can result in a competitive advantage both personally and professionally."

For more information regarding the exclusive "Gaining the Competitive Advantage Through Business Etiquette" workshop, or to register, interested parties may call (972) 373-8582.

Products and services available through FranklinCovey feature some of the exclusive productivity and effectiveness curriculum from FranklinCovey's What Matters Most and The 7 Habits of Highly Effective People workshops, in which more than a half a million people are trained each year, and are based on FranklinCovey Planning System principles utilized by more than six million people around the world who use the paper-based FranklinCovey Planner and FranklinCovey Planning Software.

About FranklinCovey
FranklinCovey (NYSE:FC) is a global leader in effectiveness training, productivity tools, and assessment services for organizations and individuals. FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions. Organizations and individuals access FranklinCovey products and services through corporate training, licensed client facilitators, one-on-one coaching, public workshops, catalogs, over 180 retail stores and www.franklincovey.com. More than 2,500 FranklinCovey associates provide professional services and products in 39 offices and in 95 countries.

About the Emily Post Institute
The Emily Post Institute is run by third-generation family members of Emily Post - America's most trusted and best-known arbiter of etiquette. The Institute's authors - Peggy Post, Peter Post and Cindy Post Senning, Ed.D. - have written ten books on etiquette covering topics from daily life and weddings to business and parenting. The work of the Institute includes monthly columns in Good Housekeeping and Parents magazines; regular columns on weddingchannel.com and ivillage.com; business etiquette seminars conducted across the country; hundreds of local and national media interviews conducted annually; a web site: www.emilypost.com; and speeches and appearances across the country. Peter Post is author of "The Etiquette Advantage in Business" and is currently writing an etiquette book for men, which will be published in 2003. He has appeared on CNN's Crossfire, NBC's Weekend Today and Dateline and has been profiled in USA Today, the Wall Street Journal, the Washington Post and the Los Angeles Times.

About Crane & Company
Crane & Company was founded in 1801 by Zenas Crane in Dalton, Massachusetts. More than two centuries later, Crane is still owned and managed by members of the sixth and seventh generations of the Crane family, who continue to honor the founder's mission. In addition to fine business papers, Crane is the leader in 100 percent cotton social correspondence papers that herald affairs of state and affairs of the heart. And Crane proudly has made the world's most sought-after paper - United States currency - since 1879.

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