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***VALENTINE'S DAY MEDIA ADVISORY***

Wedding Bells Soon to Ring for the Nearly Quarter of a Million Couples Who Will Get Engaged on Valentine's Day

WHO: Ten percent of the reported 2.3 million couples who get engaged each year, get engaged on Valentine's Day, making this holiday one of the two most popular times of year for engagements. (Source: Diamond Information Center on behalf of the Diamond Trading Company)

WHAT: With so many of your readers thinking about wedding bells - and wedding budgets - brides- and grooms-to-be will be interested to know that they can enter for a chance to win their dream wedding. In celebration of the just released "Emily Post Wedding Etiquette, 4th Edition," Peggy Post has teamed up with American Express® Gift Cheques to offer engaged couples a chance to win one of two $20,000 dream weddings, as well as a bridal consultation with Peggy Post. The dream wedding prizes are valued at $20,000 a piece, representing the industry average cost of a wedding today.

HOW: Engaged couples can enter the "$20,000 Dream Wedding" promotion at www.weddingchannel.com/dreamwedding or by sending a 3" x 5" card with printed name, address and phone number to "$20,000 Dream Wedding" Sweepstakes, P.O. Box 1426, Maryland Heights, MO 63043.

WHEN: Enter between now and March 23, 2001

CONTACT: Rini Ader at 212-996-1398 for additional information or to schedule an interview with Peggy Post to discuss the new book, the latest wedding trends, tips for wedding etiquette and bridal gifting.

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