Press Releases
For Release: January 8, 2001
Contact: Elizabeth Howell
The Emily Post Institute
802/860-1814
media@emilypost.com
EMILY POST'S WEDDING
ETIQUETTE
4TH EDITION
Cherished Traditions and Contemporary Ideas for a Joyous Celebration
by PEGGY POST
Peggy Post teams up with American Express Gift Cheques to give away two $20,000 dream weddings through WeddingChannel.com**
Bad news for delinquent gift givers: You actually don't have a year to send a wedding gift - that's a myth. According to America's etiquette doyenne, Peggy Post, it's better to send a wedding gift before you actually attend the wedding ¾ or soon thereafter. For many guests it's hard enough to get a set of flatware delivered during the year after the wedding, never mind before the actual ceremony. And because so many wedding guests prefer to give monetary gifts, Peggy Post recommends the American Express Gift Cheque as a more elegant and thoughtful gift than the personal check or cash.
"Monetary gifts, such as the American Express Gift Cheque, are certainly acceptable these days," says Peggy Post. "In fact, they're a thoughtful way of giving the recipient the freedom to choose his or her own gift."
Now American Express Gift Cheques is not only offering brides and grooms the freedom to choose their own wedding gifts, but also the chance for two lucky couples to each win their dream wedding, valued at $20,000, through a sweepstakes on WeddingChannel.com. The two grand prize winners will also each receive a complimentary bridal consultation with Peggy Post. This promotion is in celebration of the publication of EMILY POST'S WEDDING ETIQUETTE, FOURTH EDITION: Cherished Traditions and Contemporary Ideas for a Joyous Celebration (HarperResource; January 2001; $27.50), in which Peggy Post, WeddingChannel.com's etiquette authority, provides expert advice on the complex, often confusing, issues of today's weddings.
Addressing a variety of etiquette questions and challenges, this fully revised and updated edition of Emily Post's perennial classic provides sensible solutions for every stage of the wedding planning process - from the engagement to the bridal shower, rehearsal dinner, ceremony, reception, and beyond. The book also covers such timely topics as encore weddings, multicultural ceremonies, ethnic customs, postwedding duties, and how to work successfully with wedding consultants and others on your wedding team. Integrated throughout its text are informative sidebars and boxes to help busy brides-to-be glean essential knowledge quickly and easily. These tips include: ¨
In this indispensable book, readers will also get invaluable tips on:
A one-stop resource that offers guidance relevant to today's bride and groom, EMILY POST'S WEDDING ETIQUETTE, FOURTH EDITION will help any couple look forward to their special day with confidence. With this comprehensive guide, they will be able to solve any problems that may arise, whether large or small, with tact, consideration, and caring.
About the Author
Peggy Post, the third generation of Post authors, writes the
etiquette columns in Good Housekeeping, Parents, and Bride
Again magazines, and is the etiquette expert at WeddingChannel.com,
the Internet's #1 wedding resource for engaged couples and their
guests. She has appeared on such syndicated programs as Oprah!,
Live with Regis and Kathie Lee, and The View. She lives
in southern Florida.
EMILY POST'S WEDDING ETIQUETTE, FOURTH
EDITION
Cherished Traditions and Contemporary Ideas for a Joyous Celebration
Peggy Post
HarperResource
Publication Date: January 4, 2001
ISBN: 0-06-019883-4; $27.50/$41.50 CAN; 352 pages
**About the Wedding Co-Promotion
In celebration of the release of "Emily Post's Wedding Etiquette,"
Peggy Post is teaming up with American Express Gift Cheques and
WeddingChannel.com to offer two lucky brides- or-grooms-to-be
the chance to win a dream wedding, valued at $20,000 each (the
average cost of a modern-day wedding). The two grand prize winners
will also each receive a complimentary bridal consultation with
Peggy Post. Beginning January 16, 2001, engaged couples can enter
online at www.weddingchannel.com/dreamwedding. Two grand prize
winners will be selected via a random drawing in the spring of
2001. No purchase necessary.