The Who, What, When and Why of the Twitter-verse
Twitter is fundamentally about sharing updates-news, announcements, or information- and is an opportunity to build relationships with people who have common interests. Focus on following people who write effectively about a subject that interests you. You don't have to start following someone's tweets just because they follow you. If you cease finding a person's tweets to be interesting or worth while, it's fine to unfollow them. In the same vein, if a person decides to unfollow you, don't take it personally. It's part of the process, and they may come back to you in the future.
This real-time communication platform has its own evolving etiquette:
- If you can't say it in 140 characters or less, say it in a blog.
- Think carefully what you want to tweet about, what interests you that you can offer information about, chat about and want to learn about. Then use Twittter to find like-minded people.
- Be relevant. Don't tweet about what you had for breakfast or what store you happen to be in. Do other people really need to know?
- Beware of linking Twitter to your Facebook page. Your multiple tweets work on Twitter but may be annoying to peope who get feeds from you through Facebook.